The coronavirus has certainly changed the nature of work and also made businesses consider their online presence. While things slow down on the business front, now is the perfect time to optimize your online presence and get ahead of your competition’s.Get your business in the best shape possible now before the return of normality.
In 2020, social media profiles are more essential than ever. An estimated 2.95 billion people use social media regularly.
Certain ideas tend to work well on specific social media networks, which means it is important to research and experiment. This is the ideal time to experiment with different types of content to see what works and what doesn’t.
You can also start to schedule posts for the entire month, which ensures that your audience is able to get a regular stream of updates.
Anyone that visits your social media pages can directly interact with your business. It is vital to engage with followers and answer any concerns that they may have. This lockdown presents the perfect opportunity to build better habits for responding to followers.
If your business does not have a website yet or if the current site is years old, now is the perfect time to refresh things and maximize your online presence.
Speed is a key metric for all websites. Not only does it affect your ranking in search engines; it also creates a first impression for the visitors. If a site takes too long to load, then it is likely that a visitor will simply leave and visit your competitors instead.
You will not be surprised to learn that more than half of internet traffic comes from smartphone devices. This means that it is not enough to have a flashy desktop website; it must also be fully optimized for mobile usage. Making your website mobile-friendly involves more thinking than simply making it usable. It must be catered toward smartphone users so that they can easily navigate the website, and learn more about your business.
Since most people will be on their phones and computers, now is the perfect time to push through some engaging and informative forms of content.
In 2020, all businesses should run a blog. It is an easy way to provide regular content for your audience. A consistent blog post strategy can also be helpful for SEO purposes. You can share these posts through social media, and this will help more visitors to reach you.
Visuals are everything. Now more than ever, it is important to represent data in a way that can be quickly understood. Get ahead of the game by creating some stunning infographics that are useful to your core audience.
Don’t be afraid to jump on trends. Sometimes the viral topic of the week or month can be directly related to your business in some manner. There is no need to force things to fit, but at times there will be opportunities to provide content that is related to a trending topic.
After this quarantine ends, one thing is for sure, the world of work may never be the same again. The businesses that thrive will be those that are well-prepared with their digital marketing strategies.
An efficient paid advertising campaign can bring your business many fantastic leads that will help it to grow. Now is the time to start planning and optimizing your paid advertising campaigns. Start considering which platforms are optimal for your business.
You could have the functional and aesthetically pleasing website in your industry, but what would be the point if no one could see it? The same goes for producing informative content and blog posts. They are only effective if they are able to reach the right people. Optimizing your website for SEO translates to long term growth. You must always remain alert and ensure that your target audience is able to find you.