If you’re looking for tips about how to grow an email list, you’ve come to the right place. Here are some tips from business owners and marketing experts to collect email addresses so you can build a valuable list to generate new leads, and stay in touch with existing customers.
1. Offer Useful Resources
Offer ‘knowledge products’ as a way to gather email addresses, including interviews with industry leaders, tips, presentations. Includes the verbiage, ‘If you found this email useful, please forward it on to a friend’ to every email, which might helps grown your list by 50 percent.
It is important that the resource you provide in exchange for the person’s email address be relevant to your target customer, otherwise you may be collecting email addresses from people who will likely never become a customer of yours.
2. Use Facebook Ads
Facebook is at an all-time high, and the age range of its users is ideal for most businesses these days. Whether you are a solopreneur, a medium-sized business, or a large corporation, Facebook is an amazingly powerful way to capture new leads. With even a modest budget you capture dozens of new leads every day. And the best part is that these are leads that are pre-disposed to buy what you sell. You can target them very specifically based on their age, geographic location, behaviors, and even their online purchase history.
3. Get Personal
Rather than sending out mass mailings to your whole database, segment your lists based on the recipients’ interests. For example, if you are a pet food wholesaler and you have a database for cat owners, you can send a mailer to that database with details of a special cat offer on your website. It’s always useful to build the demographics of your database so you can do more effective marketing through segmentation.
Handpick a small list of people with whom you want to develop a relationship. For example, people who fit the profile and persona of your perfect client. You’re not shot-gunning a message to thousands of strangers here, you’re picking out just the right ones because you know they will love doing business with you, and they are right in your wheelhouse. Make sure the piece you send them is highly personalized, so they’ll never forget it.
4. Create A Sense Of Urgency
Your copy should have a unique proposition to decrease users from bouncing instantly. Adding scarcity is also useful for increasing leads. Limited spots available, or a countdown to the end of the deal for signing up will help with impulsive email submits. Once you are getting some emails in your new form, split test everything you can. Colors, headlines, the submit button itself should be getting A/B tested.
5. Be Proactive & Track It Down
Let them give it to you! Traditionally speaking, an individual who ends up on your site is there for a specific reason. They are interested in your products or your content. If your products and content are good enough, you can charge a toll.
The toll, in this case, is their email address! Whether it be by requiring an email when making a purchase or requesting an email to continue reading an informative article, this is one of the best ways to naturally get a list of email addresses correlated to your clients. You can also seek them out on social media or on their personal website. You would be surprised to see how many people include their emails on LinkedIn, and their personal websites.